Algorithm – A set of complex rules and calculations search engines use to rank web pages based on relevance, authority, and user experience.
Alt Text (Alternative Text) – A descriptive text added to images, allowing search engines to understand the image content and improve accessibility for visually impaired users.
Anchor Text – The clickable text in a hyperlink that provides contextual relevance to the linked page and helps search engines understand its topic.
Authority – A measure of a website’s credibility and influence based on factors such as backlinks, content quality, and domain history.
Automated Crawling – The process by which search engine bots systematically scan websites to gather and index information for ranking purposes.
Backlink (Inbound Link) – A hyperlink from an external website pointing to your site, considered a crucial ranking factor in SEO as it signals credibility.
Bounce Rate – The percentage of visitors who leave a website without interacting further, often indicating poor content engagement or slow page speed.
Black Hat SEO – Unethical SEO tactics, such as keyword stuffing and cloaking, that violate search engine guidelines and can lead to penalties.
Breadcrumb Navigation – A visual navigation path that helps users and search engines understand a website’s hierarchy and structure.
Broken Link – A hyperlink that no longer works, leading to a “404 Not Found” error, which can negatively impact user experience and SEO.
