Lahiru Wijerathna
Vision
“To empower ecommerce businesses with innovative SEO and digital marketing strategies that drive long-term growth, visibility, and customer success in the digital marketplace.”
Leading SEO Specialist in Sri Lanka
Greetings! I’m Lahiru Wijerathna, an experienced Ecommerce SEO Specialist in Sri Lanka with a strong background in digital marketing, technical SEO, ecommerce optimization, and analytics. My career in the digital industry began in 2004 as a .NET developer before I transitioned into PHP development. Over time, my growing curiosity about search engines and their ranking algorithms inspired me to pursue a career in SEO and digital marketing.
Professional Experience in SEO and Digital Marketing
My journey into SEO officially began in 2006 while working at Cheap Bed Finder, a France-based hotel booking engine. It was there that I developed a deep understanding of search engine optimization and its impact on online business growth. In 2007, I transitioned into the role of Ecommerce SEO Specialist and later advanced to Senior SEO Specialist, where I gained valuable experience in Google Analytics, search visibility, and ecommerce performance optimization.
Technical SEO Expertise Across Ecommerce Platforms
In 2010, I joined iBCSCorp, a Utah-based ecommerce solutions provider, where I expanded my expertise in the online retail industry. During this time, I worked extensively with platforms such as Magento, Joomla, Drupal, SilverStripe, and WordPress. My primary focus areas included technical SEO, ecommerce platform optimization, website performance, and advanced analytics implementation.
International SEO and PPC Campaign Management
A major milestone in my career came in 2012 when I joined Netstarter (Pty) Ltd, one of Australia’s leading ecommerce solution providers and a certified Magento Gold Partner. As an SEO Specialist, I conducted extensive research into Google Tag Manager and its applications within ecommerce environments. This led to the development of a custom Magento module designed to track and analyze customer behavior, enabling clients to make data-driven business decisions.
During my tenure at Netstarter, I also managed large-scale Google Ads and Bing Ads campaigns with monthly budgets exceeding USD 40,000. In addition, my team and I explored the growing field of social media marketing, recognizing the increasing influence of social platforms in modern digital marketing strategies.
Ethical SEO Strategies for Sustainable Growth
As a Digital Marketing professional, I strongly believe in ethical SEO practices and sustainable growth strategies. I am committed to delivering long-term results through white-hat SEO techniques that build credibility, visibility, and consistent organic growth. To me, SEO is more than just technical optimization—it is the perfect combination of marketing strategy, creativity, analytics, and innovation.
Today, my passion for SEO and ecommerce continues to drive me toward helping businesses improve their online visibility, increase conversions, and achieve sustainable digital growth in an ever-evolving online landscape.
I'm Specialized In
SEARCH ENGINE OPTIMIZATION
Assertively orchestrate customized interfaces whereas backend technologies.
SEARCH ENGINE MARKETING
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DIGITAL STRATEGY DEVELOPMENT
Distinctively matrix ethical platforms via cross functional action items.
SOCIAL MEDIA MARKETING
Assertively orchestrate customized interfaces whereas backend technologies.
DIGITAL CAMPAIGNS
Distinctively matrix ethical platforms via cross functional action items.
GOOGLE DISPLAY ADS
Intrinsicly disintermediate viral testing procedures with ideas. Efficiently develop cutting-edge.
DIGITAL MARKETING & BRANDING TRAINING
Distinctively matrix ethical platforms via cross functional action items.
WEB DEVELOPMENT
Distinctively matrix ethical platforms via cross functional action items.
Skills
What Client Says
Trainer went over and above in explaining Tag Manager to me over our call/s. He is very knowledgeable having worked with Tag Manager since it began and very passionate about the topic. He answered all my questions and allowed me to work with real life examples.
Lahiru help to improve the visibility of my carpet business based in Sydney. Yes of course he is a good digital startegist in SEO and social media.
fantastic ,and fast service . Love to work with lahiru because his complete solution.
Lets discuss about your project.
Objectively product front end action items and high standards in manufactured products. Efficiently product high payoff architectures after cross platform quality vectors.