How to choose a better domain name ?

on Monday, October 22, 2012
Planning to go online with your business. So the most important thing is to get good looking domain name. I have planned to write this post after getting considerable amount of queries about “How can we choose best domain name”. Anyway here are some ideas to look around when purchasing a domain name for your business.

Tip 01:
Now you might have idea about what kind of online stage you are looking to build. It could be online store, about place (Hotel/restaurant), or could be personal. So you have idea about the product or service what you are going to offer. Try to find out some keywords relates to your product or service. It could be 3 to 5 top keywords. Try to find some good domain by combining those awesome keywords.By combining you might find some great brand name for your website as well as for your products.

Example : Your company name might be XYZ (Pvt) Ltd. But that does not mean you have to take .com domain like www.xyz.com . Because .com is the most popular domain extension and company from another country which carries the same name might bought before you. You might have chance to buy .net or .co, But my opinion is don’t try to purchase www.xyz.net or www.xyz.info . Because someone might think www.xyz.net is same company as www.xyz.com.
That will spoil both companies.

That is why I ask to find out keywords related to your business, and try to get a domain out of those keywords. That will brand your business more clearly. Tip 2 explains some other incident which can occur.

Other thing what I need to mention you on this post is , There is no law or regulation on XYZ (Pvt) Ltd must maintain www.xyz.com as the online profile. So you are feel to use any domain. But best if you can have a domain which can give some impression about your products or service.  

Tip 02 :   
Try to get unique domain name.What I mention unique domain is don’t try to purchase something similar to popular brand. And try to own some plural or singular version of popular or unpopular web site domain. And be sure your domain is easy to type, remember as well as easy to pronounce. (Short is better )

Tip 03 :
This is about domain extension. There are many extension types you can buy these days. .com, .net, .org, .co .info etc.But which is best for you. There is no special or identical value in the domain extension with SEO (Search Engine Optimization). But lets go more general. There is no doubt .com it the popular. When someone  types a website address he eventually or automatically types .com. So when you are buying domain name it’s always better to grab domain with .com.

There are country specific domain names, like .lk, .com.au, .co.nz or .co.uk. My feedback on this is if you need to specify your business relates to specific country then you should move to grab some thing like this. This types of domains are called ccTLD. There are some other SEO perspectives regarding ccTLD. I’m not going to specify those since those are out of the scope for this article.

Tip 4:
Try to research for short domain name. Short domains can easily brand as well as easily memorizing.

Tip 5:
When you creating your branded domain name, try to give some meaning about the product range or service that you would going provide. That will memorize your domain each and every time user use that name and even he will introduce some new visitors for your website.

Tip 6:
Do you know you can find the history of the domain which you are planning to buy. Just visit Wayback machine at  http://archive.org/index.php and do small search with the domain name your going purchase. If that domain is previously used then you can get an idea about it’s history.
Note : Most of ccTLD’s are not recorded with this.

3 comments:

dora cute said...
This comment has been removed by the author.
dora cute said...

Thanks for your nice information.I am before very confused how to choose a better domain name. After i read your article i got good idea how to choose a good domain name. I followed your steps and registered my domain name from this site Tucktail.com .

enlighten said...

nice article

Post a Comment